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Last updated: November 14. 2013 4:55PM - 1631 Views
By - agonzalez@civitasmedia.com



Angela Day is the owner of Ivy Ridge Traditions. The store is located in the Liberty building at 222 E. Main St.
Angela Day is the owner of Ivy Ridge Traditions. The store is located in the Liberty building at 222 E. Main St.
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When Ivy Ridge Traditions opened 13 years ago in North Wilkesboro, its owner, Angela Day, experienced a bit of anxiety.


“I didn’t know what to expect. We saw a building for sale and at that time made a goofy offer onto it,” said Day. “Then we were forced to do something with the building that we just bought. I had a booth at the old Wilcox Emporium, so I was already selling there. One thing led to another.”


Day said the name Ivy Ridge Traditions was developed with a garden inspiration.


“It’s really where Ivy Ridge came from. One day I just put the names together and that was it,” she said.


Ivy Ridge Traditions was formerly in a much larger retail location on the west side of Main Street in downtown Elkin.


“We closed the store for about a seven-month stretch, but that was because we wanted to be here in the Liberty and we had to wait for the building to be renovated,” said Day.


Growing up a Wilkes County student, Day said she was always serious about school and strong work ethic. Business would be a natural fit.


“When I turned 16, I went to the local A & P and I went to work. I’ve just always worked,” she said.


Day eventually made her way to Appalachian State University.


“It was kind of funny. I started off as a marketing major and hated it. I then switched to getting into social work. Things kind of blended in together and worked out from there and here I am,” said Day smiling.


According to Day, owning a business is tough and the successful small business owners are the ones like her who forfeit a salary for years.


“I took out a loan. I did not take a salary for six years. I did my homework getting ready for the business. I actually worked a part-time job to make ends meet,” said Day.


A single mom, Day has two children and smiles when saying that they’re both college-driven.


“Hey, it’s not easy doing all of this stuff in your 40s. You have to raise a family. You have to take risk in business. No, I don’t get to return the stuff I buy and showcase. Once I buy it, it immediately becomes my problem. I can’t order one of any item either. When I buy, I have to buy $300 worth of items,” said Day.


Regardless of the risk, Day is all-in with Elkin. The friendly-faced business owner did have recommendations on stimulating the downtown business climate.


“I think we really need to look at attracting more out-of-town people. We can do that by having more consistent hours downtown,” said Day. “People are not going to come here from long distances for shopping that takes them in-and-out of a couple of stores under 20 minutes.”


According to Day, people have been conditioned to think that downtown closes up shop at 5 p.m.


“It’s going to take a while to break that culture. I also don’t want to see myself as the only business open on a Saturday with a couple of restaurants. That will not attract shoppers,” she said.


Ivy Ridge Traditions is on Facebook. The store is most notably known for jewelry, fashion, name-brand purses and crafts. The store is located at 222 E. Main St.


“Each item we sell offers a complimentary gift wrapping, which is perfect for the holiday season,” said Day.


Reach Anthony Gonzalez at 835-1513 or agonzalez@civitasmedia.com.


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