DOBSON — The Small Business Center at Surry Community College will be holding several free seminars and workshops in November at various locations in Surry and Yadkin counties.
• Facebook Business Pages – Turning Pennies into Dimes will be explored on Nov. 2 from 6 to 8 p.m. at Surry Community College’s Dobson campus with speaker Brittany Eller. Learn the basics of managing and enhancing a Business Facebook page. The class will cover scheduling, sharing, keywords, hashtags and time management for social media. Connect with customers before they ever realize they are customers.
• How to Find Your Customers will be discussed on Nov. 4 from 6 to 8 p.m. at The Center for Public Safety, 1220 S. State St., Mount Airy, with speaker Chisa Pennix-Brown. Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data needed to test the feasibility of a new business, find the competition and potential customers interested in a proposed product or service.
• Branding Advocates will be examined on Nov. 10 from 8 to 10 a.m. at the Holiday Inn Express on Highway 601, Mount Airy. Customer Service means different things to different people. Expressing the need for an increase in soft skills that go beyond the basic understanding of how to do a job and understanding customer needs, wants, and likes can increase the value of your company. In this hands-on session with speaker Chisa Pennix-Brown, a.k.a. Lady Bizness; learn some tips for soft skills enhancement, creating memorable experiences, and increasing customer retention.
• Putting Veterans to Work for Your Business will be discussed with the Small Business Center’s Coordinator Denise Brown on Nov. 10 from 10 to 11 a.m. at The Center for Public Safety, 1220 S. State St., Mount Airy, or from 3 to 4 p.m. at The Yadkin Center, 4649 Highway 601, Yadkinville. Come learn more about the Governor’s new initiative to benefit a company through hiring veterans. Learn how to put this initiative and these veterans to work while boosting a bottom line. An estimated 27,000 active duty military are projected to return to the civilian workforce within the next 12 months in North Carolina alone.
• Join a four-part series lead by expert Nick Hawks starting with eBay Part 1: The Basics of Selling on Nov. 10 from 6 to 9 p.m. at The Yadkin Center, 4649 Highway 601, Yadkinville. This is a great seminar for the “dabbler” or the entrepreneur wanting to make eBay a primary marketing tool. Learn best practices to use when setting up an account, listing items for sale, taking payments and shipping. Topics will include eBay features and policies, choosing formats and categories, writing descriptions that sell, submitting photos, using the help section, feedback, using PayPal, and shipping tips.
Nick Hawks will continue the series with eBay Part 2: Beyond the Basics on Nov. 12 from 6 to 9 p.m. at The Yadkin Center, 4649 Highway 601, Yadkinville. This session is for individuals having knowledge and experience of selling on eBay and wanting to establish a continual retail presence. Topics include starting an eBay business, finding merchandise to sell, and resolving issues and feedback.
The third session, eBay Part 3: Opening a Store will be held Nov. 17 from 6 to 9 p.m. at The Yadkin Center, 4649 Highway 601, Yadkinville. This hands-on course, lead by Nick Hawks, is a fantastic way to learn a step-by-step approach if you are ready to become an eBay Store owner. Topics covered include marketing your eBay store effectively, and using the Quick Store Tune-up Feature.
The final eBay workshop, eBay Part 4: Mobile Selling, will be lead by expert Nick Hawks on Nov. 19 from 6 to 9 p.m. at The Yadkin Center, 4649 Highway 601, Yadkinville. The eBay apps for iPhone, iPad, Android, Windows Phone, Windows 8, and BlackBerry let you create a listing with a simple form. In this class you will learn how to research sales trends, take pictures for listings, scan a barcode to catalog automatically, track your listing, and more.
• Your Small Business Taxes will be covered at a seminar on Nov. 18 from 6 to 8 p.m. with Simone Brisson at The Center for Public Safety, 1220 S. State St., Mount Airy. Entrepreneurs will gain a solid understanding of taxes required for small business owners and develop the best tax strategy for a business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners.
• Perfecting Your Pitch will be the goal of a seminar on Nov. 18 from 6 to 8 p.m. with Chisa Pennix-Brown at The Elkin Center, 1461 N. Bridge St., Elkin. Being able to articulate a vision to possible investors and shareholders is key to getting what a business needs. Potential clients will ask what do you do and how can you help them. This interactive workshop will help people master their elevator pitch, offer best networking practices, and introduce a business to the rest of the world.
• Building your Business’ Website using WordPress will be presented by Boomer Sassmann on Nov. 23 from 3 to 6 p.m. at The Pilot Center, 612 E. Main St., Pilot Mountain. Every business needs a website and there is no easier platform these days than WordPress. With the ability to easily add content, Google maps, videos and photos, there is no reason why a business should not have an impressive looking website with full details and ways for potential clients to contact the business. Sassmann, a web designer with Big Boom Design, will take participants through the process.
The Greater Mount Airy Chamber of Commerce is the sponsor for seminars held at The Center for Public Safety, 1220 S. State St., Mount Airy, and at The Pilot Center, 612 E. Main St., Pilot Mountain. The Yadkin County Chamber of Commerce is sponsoring the seminars held at The Yadkin Center, 4649 Highway 601, Yadkinville. The Yadkin Valley Chamber of Commerce is sponsoring the seminars held at Surry Community College’s campus, 630 S. Main St., Dobson, and The Elkin Center, 1461 N. Bridge St., Elkin.
To register for any of these seminars or to view a complete listing of the upcoming Small Business Center offerings in Surry and Yadkin counties visit www.surry.edu/sbc. Anyone needing information about confidential, one-on-one counseling and resource referrals may contact Denise Brown at [email protected] or call 336-386-3685.