Organizers are gearing up for the annual Reevestock Music Festival in Elkin and this year the festival will have a special locally-crafted product to help promote the event. Skull Camp Brewery in Elkin will be producing two beers labeled with the Reevestock name, to be sold in advance of the event and at the festival, which is scheduled for Aug. 5-6.
The partnership between Skull Camp and Reevestock is not a new one. The brewery has been on hand serving beer at Reevestock for the past three years, said Jeff Yokel.
“We think it’s a great cause, the scholarship, we’re working really well together on that,” Yokel said.
The music festival began in 2011 as way to raise funds to renovate the Reeves Theater. When the theater was purchased by private owners for renovation, organizer, event founder and musician Sam Tayloe still wanted to keep the festival going. It now provides scholarships for local students involved in the arts.
Tayloe got the idea to create a Reevestock beer after his band Time Sawyer worked with a Charlotte brewery to create a beer named after their band for a CD release event. The specialty beer for Time Sawyer sold out in 35 minutes, Tayloe said. After seeing the popularity of the Time Sawyer beer, he approached Yokel to see about doing a similar promotion for Reevestock. Though it was a new concept, Yokel quickly agreed.
Skull Camp’s red ale and IPA will get specialty labels for the festival, Reevestock Red and Reevestock IPA.
Tayloe said the Reevestock beers will not only help to promote the festival in advance, it will be sold locally beginning in July at 222 Public House and at other area locations as well, but will be a good way to promote Skull Camp as well.
The festival and its partnership with local businesses like Skull Camp is not only about showcasing great music and providing scholarships for talented young people, its also a way to build community, Tayloe and Yokel agreed.
The lineup of artists for Reevestock this year includes Phil Cook and The Guitarheels, David Ramirez, Time Sawyer, the Josh Daniel/Mark Schimick Project, Cicada Rhythm, and Kate Rhudy. Reevestock will kick off on Aug. 5 with a free performance at The Liberty and music from 1 to 11 p.m. on Aug. 6 at Elkin’s hidden amphitheater on Ivy Circle.
Though small in size, the festival has continued to grow since its inception and get attention from music fans and music publications across the nation.
Last year, Glide Magazine said,“The quality of the musical lineup is way out of proportion to the festival’s size,” and Tayloe said this year’s festival will pack just as powerful a punch.
From the Fright night kick-off on Aug. 5 featuring a British Invasion theme, to the day-long musical lineup slated for Aug. 6, there’s sure to be something to please every musical taste. Food also will be available for purchase as well as the special Reevestock beers and other brews from Skull Camp as well as wine.
The festival is family-friendly as well with activities for children throughout the day.
In an effort to make the festival accessible to every member of the community — and beyond — the price is just $15, Tayloe said. Children age 12 and younger are free, and festival-goers can save $5 when purchasing a four-pack of tickets. Early Bird tickets are just $12.
For more information or to purchase tickets, visit www.reevestock.com.
Kitsey Burns Harrison may be reached at 336-679-2341 or on Twitter @RippleReporterK.