Second Harvest Food Bank to benefit from Walmart’s ‘Fight Hunger. Spark Change.’ campaign


Staff Report



Walmart stores throughout Northwest North Carolina, including in Elkin and Mount Airy, have launched the “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger.

“Across the 18 counties served by Second Harvest Food Bank of Northwest NC, one in every six people struggles with food insecurity and more than one in every four children goes without enough to eat. With strong support from the community, the campaign will provide significant support for our network of more than 400 partner food assistance programs working in local communities to help neighbors in need, as it helps to raise awareness about the continuing problem of hunger in America,” said Jenny Moore, development manager: public relations and marketing for Second Harvest Food Bank.

By combining Walmart’s donation with supplier donations through product purchases and customer donations at the register, the campaign has a goal to secure 75 million meals for the Feeding America Network, of which Second Harvest Food Bank of Northwest NC is a member. The campaign runs through April 25.

Through April 25, there are three ways to Fight Hunger and Spark Change:

1. Online Acts of Support: Generate donations for Feeding America food bank, including Second Harvest Food Bank, by using #FightHunger on Twitter, Facebook and Instagram, sharing and liking campaign posts on Facebook, showing support on Walmart.com/fighthunger and using campaign Snapchat filters in select stores. For each act of online support, Walmart will donate an amount to help secure 10 meals (an equivalent of $0.09), up to $1.5 million.

2. Buy Participating Products: For every participating product purchased at Walmart stores, the manufacturer will donate $0.09 to Feeding America — enough to secure one meal on behalf of local food banks — up to each manufacturer’s maximum donation, which is provided on the participating packages. See packages or Walmart.com/fighthunger for details.

3. Donate at the Register: Make a donation to the campaign at the register during checkout.

To learn more about the campaign, visit www.walmart.com/fighthunger.

Staff Report

Elkin Tribune
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