Stop Rx Abuse contest deadline extended until May 1

Staff Report

April 18, 2013

Students can join in the fight against prescription drug abuse and overdose deaths by entering a video contest sponsored by Attorney General Roy Cooper and the NC Department of Justice.

To educate young people about the dangers of prescription drug abuse, Cooper has partnered with the National Association of Drug Diversion Investigators, the North Carolina Parent Resource Center, and the Governor’s Institute on Substance Abuse to sponsor a video competition for high school students.

“We need students’ help to tackle this epidemic,” Cooper said. “Students are in the best position to know how to get this important message across to other young people.”

Cooper is asking students to create public service announcement videos on the topic of teen prescription drug abuse. All students enrolled in grades nine through 12 in North Carolina are eligible to enter. More details including the contest application are available at ncdoj.gov.

The deadline for the competition has been extended to May 1 to allow students more time to participate.

The student whose video is judged to be the best will win an Apple iPad, and the runners-up will receive an iPod Touch and an iTunes gift card. The winning video will also be featured at ncdoj.gov.

Cooper kicked off this year’s competition with events at North Mecklenburg High School near Charlotte and City of Medicine Academy in Durham, the school that produced last year’s first-place video. Last year’s winning videos are available online at ncdoj.gov and YouTube.

The intentional abuse of prescription pain relievers, tranquilizers, stimulants and sedatives to get high is a growing concern, particularly among teens. Among people ages 12-17, prescription drugs are now the second most abused drug, behind marijuana. Though overall teen drug use is down nationwide, there are troubling signs that teens view abusing prescription drugs as safer than illegal drugs.

To participate in the contest:

1. Produce an original video and upload it to YouTube.

2. Send an email to stoprxabuse@ncdoj.gov that includes a link to the video, your name, grade level, and school name.

3. Complete the application and release form (available at www.ncdoj.gov) and mail it along with a transcript of the video to:

Prescription Drug Abuse PSA Competition

NC Department of Justice

9001 Mail Service Center

Raleigh, NC 27699-9001